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At the current stage, the company is able to adapt the strategy to the influential external factors, but the problem is in the fact that more approaches can be necessary for the future. By organizing its operations into different departments, Emirates Airlines has been able to boost the employees morale hence leading to improvement in the organizations operational efficiency. The airline has established a number of subsidiaries, which include Emirates Tours, Arabian Adventures, Emirates Holidays, and Congress Solutions International. Marketing strategy. The mentioned cost control strategies should be pursued in the long-term. The firm is investing in continuous service improvement and development in an effort to cement its market dominance. From the above analysis, one can assert that Emirates Airlines has managed to attain an optimal market position over the past two decades. International Air Transport Association: CEO interview; The Emirates Airline make it happen attitude 2012. Another approach is the improvement of employee productivity with the help of enhanced training sessions. Harvard Business Review, 6(2), 85-93. Emirates Airline The firm will be in a position to establish the trend with regard to change in the volume of its customer base. 4). Moreover, departmentalization has also enabled Emirates to attain decentralization. Marketing Strategy Longernecker, Justin. Retrieved from https://business-essay.com/emirates-airlines-company-operations-management-practices/, BusinessEssay. Subsequently, the airport will be able to serve 90 million passengers. The airline has implemented effective customer service programs such as in-flight entertainment, luggage assistance and high quality meals during the flights. 3). According to the firms management team, the airline will not only focus on increasing the frequency of its flights on the existing routes and expanding its network but will also focus on improving its fleet size by purchasing A380 Superjumbo aircraft. Emirates Airlines Company Operations Management The firm also trains its employees on the English language proficiency and management. Emirates Airline's Differentiation and Innovation. Currently, the firm is ranked as the leader with regard to the number of its A380s, which are the largest aircrafts in the world. The reduced cost in terms of wages falls within the reduced cost strategy of the airline and is significant in increasing the global competitiveness. The less influential group includes the press (Emirates Home par. The Aviation Festival Middle East is a platform for airlines, airports and the aviation industry to address strategies for growth and development. At the current stage, Emirates focuses on serving the high-income passengers, but the discussion of the other group of perspective middle-income customers is also important. In 2013, the Emirates Airlines capacity increased with 5.4 million passengers. The companys headquarter is in the city of Dubai and it employs over 28,000 people from all over the world (Graeme 36). This service is available to both departing and arriving passengers. Moreover, customers can personalize their travel plans by using the multi-city tool. Emirates Differentiation Strategy. WebStrategy Evaluation of. In 2010, Emirates Airlines was ranked first with regard to quality provision (Sambidge par. As a result, Emirates operates in the context of the open skies policy promoted by the government of Dubai, and its commercial potential is constantly increasing (Oxford Business Group 28). One way of doing this is to uniquely modify its services to meet The company refers to the development of the technological base using the most innovative fleet and infrastructure or supporting services; to the development of the diverse human resource base; to the strategic use of finances; and to the improvement of the brand recognition. Emirates does not participate in airline alliances at the global level because of the specifics of their strategy. Retrieved from https://business-essay.com/emirates-airlines-business-strategy/, BusinessEssay. In addition, the social situation in the UAE allows recruiting employees at comparably lower costs than it is in developed countries. Moreover, operations management is concerned with how an organization utilizes its resources in order to deliver optimal services to customers (Eigenmann 45). Emirates has also been able to capitalize on strategic alliances with Qantas, which has helped spur tourism into Dubai through the partnership. In line with its technological commitment, Emirates Airlines has implemented a knowledge-driven in-flight service [KIS] system. Businesses can utilize two main approaches in their forecasting processes, which include quantitative and qualitative approaches. The database is updated daily, so anyone can easily find a relevant essay example. BusinessEssay. More problems can be associated with the political, economic, and financial crises because any changes in oil prices affect the development of the business (Rahman, Azad, and Mostari 25). 6). The Emirates Group. In order to enhance its competitiveness, it is imperative for Emirates Airlines to consider the following issues. Differentiation. As Emirates Airline distinguishes its fleet from other competitors like Qatar and Etihad Airlines, the airline creates value for itself. The plan involves the expansion of the companys business network by linking people all over the world. Print. The firms destinations are located across the six continents of the world. The power of the government is also comparably high, and the authorities interest in the progress and strategies of Emirates is also high. A company that applies a The improvement will improve the airports capacity to 200 million passengers annually. Another mutually beneficial partnership that has supported Emirates growing United States network has been with JetBlue, which has grown to a bilateral codeshare agreement, enabling Emirates passengers to connect to over 60 cities served by JetBlue beyond its US gateways. The external opportunities and threats will be examined though the application of PESTLE analysis. Emirates Airlines has also invested in an effective flight-planning system known as Flex Tracks. The International Air Transport Association (par. Currently, the airline operates over 4,400 vehicles in Dubai. The airline has been keen on differentiating its products from those which are by the rival firms. In addition to the above forms of ground transportation, the airline is also served by buses, which are operated by RTA. Further, the leading manufacturers of commercial airplanes comprise McDonnell Douglas, Airbus as well as Boeing. This service costs customers an additional AED 20. Strategic management, Sydney: Excel Books, 2004. The airlines management team ensures that the training program is continuous (Emirates 1). Fourth, labor, fuel and aircrafts constitute the major inputs in the airline industry. The moving-average method is very effective in determining seasonal fluctuations of a particular element. Subsequently, departmental heads have sufficient powers to control and make decisions that affect their respective departments. The strength in the cash flow indicates the strength of the company in its liquidity ratios enabling the company to finance its short-term operations. The UAE airline industry is characterized by intense competition due to its high market potential. document.write(new Date().getFullYear()); 2015. Airline companies can be differentiated by offering latest and modern services like big comfortable seats, advance aircrafts and new e-ticketing system. These all thing not only distinguish the companies also helpful to attractive new customers for the company. (e.g. British Airways). "Emirates Airline's Differentiation and Innovation." General Information 2. As a result, the technological platform is expected to be developed, and the companys leaders pay much attention to recent researches in the field and invest in the most promising technologies. Starting a new airline by penetrating into the competitive market would require capital resources, combined with an effective market entry strategy that helps in establishing a strong position. They established their products as ethical and handmade, whereas their competitors provide manufactured and impersonal products. They also worked to create a unique and hands-on customer experience in their stores where you can try things out and get to know the products before you buy. Emirates. During its 2012/2013 financial year, Emirates announced a plan to include three additional destinations in its routes. MIT Sloan Management: What is operations management 2010. Attaining an optimal market position is critical in a firms effort to remain competitive. Many airlines have been successful in using differentiation strategies to maintain a competitive advantage. You are free to use it for research and reference purposes in order to write your own paper; however, you These stakeholders are suppliers. The other problem is the considerable dependence on the governments support and oil prices in the global market. The policy entails providing customers with optimal services while on ground and during the flight. BusinessEssay. As a result, the company allows hiring employees with diverse backgrounds and spends more attention to spending resources on their training rather than compensation (Nataraja and Al-Aali 474). In fact, new competitors often collaborate with each other in their operations thereby benefiting from the economies of scale. "Emirates Airlines Company' Operations Management Practices." 10 January. Cole, Staurt. Mishra defines operations management as the management of the conversion process, which converts land, labor, capital, and management inputs into desired outputs of goods and services (88). Its efficiency with regard to training on engineering has enabled Emirates to be successful in maintaining the aircrafts. Abeyratne, Ruwantissa. The firm intends to be the leader in the global airline industry. Taye, T. (2006). The cost controls should be the major aim of the financial strategy (Sundaresan, 2013). In 2012, Emirates Airlines invested in a new Graphical User Interface, which was developed by Panasonic. New York, NY: Routledge. The objective of the installation was to provide customers with an opportunity to listen to music through their iPods and video players. During its 2012/2013 financial year, Emirates Airlines reported a 52% increase in the level of its profit. Moreover, the selection process entails making decisions on various aspects such as how to provide customers with diverse services, how to develop a high level of flexibility in order to align its operation to market changes, and how to address change in the volume of customers. The trade agreements have set favorable political stage for the airlines operations within the region and beyond.

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